As a market researcher, companies trust you to help them find niche markets and penetrate them in the most cost-effective way. Finding clients is challenging nowadays due to Covid-19 pandemic that has affected virtually all countries in the world. All is not lost though; personal branding can help you survive this period. Here is...
Covid-19 has caused a lot of trouble in virtually all industries. Businesses have been forced to close shop due to lack of customers and personal branding experts can no longer travel across the globe to meet clients physically as we used to before. However, the news that a vaccine is in the offing means...
How Do You Price Your Product? Pricing your products is one of the keys to business success. Proper pricing can enhance your sales and create a firm groundwork for a successful business. Improper pricing, on the other hand, can cause setbacks that your company might never recover from. Proper pricing is not easy to achieve....
Moving from Employment to Self-Employment The thought of being one’s own boss is very inspiring. Many people dream of the day they will finally become business owners. Most people tend to focus on the flowery details such as job satisfaction and freedom, while overlooking the contingences. Failure to plan for these contingences can lead to...
Intrapreneur Vs. Entrepreneur The first appearance of the term Intrapreneur was in the book, intrapreneuring: why you don’t have to leave the corporation to become an entrepreneur. Gifford and Elizabeth, the authors of the book, defined an Intrapreneur as a dreamer who actually takes action. They take pro-active responsibility for coming up with innovative ideas...
Why Do Startups Fail? Most entrepreneurs believe their business will be the next big thing, but the truth is that more than 90% of startups don’t go past the startup period. In today’s post, we will examine the major reasons why most startups fail. Let’s delve in. Market Problems Lack of enough market is one...
Is Entrepreneurship Self-Employment? There comes a time in your business when you have to make a decision on whether you will continue to be self-employed or you will become an entrepreneur. Owning your own business does not make you any less of an employee. The only difference between you and your employees is that you...
What stories and lies have you heard? Are you wondering if you have what it takes to become a successful entrepreneur? There are numerous wrong myths out there about entrepreneurs that you ought to examine before you decide on whether or not entrepreneurship is the right path for you. Entrepreneurs are Born Most people think...
What’s an entrepreneur’s day like? Every entrepreneur is different. So is every day in the life of an entrepreneur. Everyone has their own perspective of how they go about utilising their day. Different entrepreneurs will do different things each morning. They might choose to exercise, record a vlog, reply to emails, get their kids ready...
WHO IS AN ENTREPRENEUR? THE DNA 10 CHARACTERISTICS OF AN ENTREPRENEUR Entrepreneur. This is such an appealing title in today’s society. So appealing that anyone with an idea is calling themselves an entrepreneur. However, it is not for everyone. The journey is not all rosy. Many entrepreneurs have made vast amounts of wealth; others have...
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